Lease-up campaigns for new-build portfolios
Housing365 runs dedicated lease-up campaigns for builders, developers, PMCs, and purpose-built rental operators. Bulk unit onboarding, campaign strategy, deployed leasing teams, weekly absorption reporting, and structured rollout timelines - mapped to your lender's underwriting assumptions, not a one-unit-at-a-time rhythm.
What goes wrong with single-agent or ad-hoc lease-ups
Absorption falls behind lender assumptions
A lender underwrote the project on a 12-month stabilization. A single leasing agent working part-time on the building will not deliver that - and the equity partner notices.
No weekly reporting to the capital stack
Developers need structured weekly reporting - showings, applicants, leases signed, rent per foot - to keep investors informed. Ad-hoc arrangements do not produce that cadence.
Rent creep decisions made too late
On a 200-unit lease-up, a pricing decision made one month late is tens of thousands of dollars in absorption opportunity. Without a data-driven pricing review each week, decisions slip.
First-tenancy quality varies unit-to-unit
Inconsistent screening across a new building creates a mixed tenant base and elevated early-tenure default rates - which hit operating ratios in year two.
How Housing365 delivers institutional lease-up
A deployed leasing team assigned to your building, a published rollout timeline, weekly absorption and pricing reports, and one escalation path into senior Housing365 leadership. Every unit runs through the same Leasing Services workflow - standardized applicant quality across the entire building.
Bulk unit onboarding
Unit-mix analysis, feature matrix, and portal setup for 50-to-500 unit buildings in one coordinated pass.
Campaign strategy
Launch campaign planning - pre-leasing, soft launch, public launch - with target absorption curves mapped to your pro forma.
Dedicated leasing team deployment
Licensed representatives on-site or hybrid on the building for the duration of the lease-up, with a named senior lead as your single point of contact.
Weekly absorption reporting
Standardized weekly pack: showings, applicants, leases signed, rent achieved, churn reasons, and forward pipeline.
Vacancy & pricing performance tracking
Weekly comp review, pricing lift and cut recommendations, and concession strategy tuned to absorption vs. pro forma.
Structured rollout timelines
Published timeline with milestones (floor-by-floor release, grand opening, stabilization target) agreed with the development team.
Standardized screening & lease execution
Every unit runs Tenant Screening, Leasing Services, and Move-In coordination on the same rubric - consistent tenant quality across the building.
Step-by-Step Execution
From initial onboarding to final sign-off, every milestone is tracked and visible in real time.
Project intake
Pro forma review, unit mix, feature matrix, pricing hypothesis, and absorption target agreed with ownership and lender if applicable.
Campaign plan
Pre-leasing, soft launch, public launch plan with media, channel mix, and target absorption by phase.
Team deployment
Named senior lead and leasing representatives assigned. Training on the building, unit mix, and pricing.
Launch & absorption
Showings, applications, screening, and signing run through the standard Housing365 workflow at scale.
Weekly cadence
Every week: absorption report, pricing review, pipeline forecast, and decision recommendations delivered to ownership.
Stabilization & handoff
At stabilization, the file is handed to the long-term property manager with a clean screening file and move-in record per unit.
Who This Service Is Built For
Builders & developers
Developers of purpose-built rental or condo-to-rental releases who need absorption to hit underwriting targets.
PMCs absorbing new buildings
Property management firms bringing on a new-build client and needing a leasing partner for the initial lease-up.
Institutional rental operators
REITs, pension fund operators, and large private owners who want standardized lease-up execution across multiple assets.
Zero Upfront Retainer Policy
Institutional engagements are priced by project scope - success fee per lease with volume tiers, and optional on-site team retainer. Proposal delivered after project intake.
Frequently Asked Questions
Everything you need to know about our institutional lease-up process, guarantees, and deliverables.
Related Leasing Services
Tenant Placement
Full-cycle tenant placement across Canada and the United States: listing launch, marketing, showings, screening, lease execution, and move-in. Zero upfront cost, success fee on placement.
Leasing Services
Full-service leasing services for Canadian landlords: strategic pricing, marketing, showings, screening, lease execution, and move-in. Zero upfront, success fee on placement.
Tenant Screening
Structured tenant screening in Ontario: credit, income, employment, references, compliance. Decision-ready reports for landlords. Available standalone or bundled.
Ready to Optimize Your Rental Strategy?
Speak with our leasing and property specialists for a complimentary market evaluation.